eCommerce trends: How modern consumers actually shop in 2017
Did you know that you can actually create your entire online eCommerce website in less than a day? Yes! Building an eCommerce site has never been easier.
Despite how easy it is these days to launch a webstore, scaling an online business remains extremely difficult even for most businesses. eCommerce sales might be growing, but many retailers are struggling to capitalize on their digital sales channels. The secret to success is no longer just get it out there and see how it performs. The most successful retailers are strategic and targeted in their efforts, both offline and on.
Businesses of different types and sizes are in need of solid stats that shows which customer buys what, when, how, and where.
That’s why we collected some solid insights that might help you decide on whether you have been playing the eCommerce game as you should or not.
To begin with, total eCommerce sales reached almost $2 trillion in 2016, an increase of 8.7 % in comparison to 2015 ( according to PFS). eCommerce is getting increasingly sophisticated and innovative, as technologies and best practices continue to advance.
That begs the question, what is going to actually happen by the end of 2017?
We searched the internet from top to bottom and we asked our top experts to get you these 3 key cards or as professionals call them “trends.”
Follow these trends and your eCommerce webstore will witness huge success in 2017
1. Make it personal
In case you haven’t noticed already, online shopping experiences are becoming more and more personalized.
As machine learning keeps advancing, search and product suggestions to customers will keep getting better.
To put it simply, when you choose to build your own eCommerce system, choose to use the service of a well-known company that crafts good eCommerce systems strong enough to provide your customers with a unique personalized shopping experience.
2. Data analytics is key!
Let’s admit it…
Your eCommerce webstore cannot continue without acquiring key analytics and stats.
As data and analytics become even more crucial, more and more merchants will integrate with third parties, and use Google Analytics or similar services.
Even services like the one MailChimp provide will also be crucially important.
The idea is to measure the effect of your marketing & Ads campaigns and maneuver your inventory based on what’s actually doing well and what is not.
So when you juggle your options and check which eCommerce platform building-service will best work for you, make sure you pay enough attention to the back-end or the dashboard of that webstore and what kind of data it can provide you.
3. Social media platforms
If you only rely on emails to connect with your customers, well...it’s about time to think again.
Social Media is evolving faster than ever these days. Companies now rely on different social media outlets to connect directly
with its customers.
The vast majority of eCommerce analysts around the globe even predict that integrations with various social media platforms, whether that’s communication, data and product analysis, or direct purchasing, will become a lot more popular, especially as a means of communicating with customers outside of just typical emails and providing personalized support.
So what do you think will help boost your online sales in the second half of 2017? Let us know your take on this in the comments section below!