Raising the bar in a competitive world
Check out how we helped Passion 4 establish an agile online store that empowered the brand to prove its worth against its more established and glamorous rivals.
A well-known iPhone accessories, power banks, and tablet accessories manufacturer.
- Online Store Development
- Visual Identity & Branding
- Product Photography
- Social Media Content Creation
The mobile accessories category are packed with thousands of brands offering similar products, all fighting for the attention of consumers. While an innovative start-up brand like Passion 4 may be viewed as a far-cry from competition, the brand was performing really well in terms of sales, and what they actually needed was to put on emphasis on their competitive edge and continue standing apart from the pack.
We found ourselves facing the challenge of building an eCommerce website that achieves Passion4 Store’s goals and takes its fully manual operations to a new automated online system.
To put it short, the challenge was: How could we build a strong flexible eCommerce website that matches Passion 4 quality products & helps the brand compete in such a saturated market?
We knew the key ingredient to Passion 4 success laid in changing the foundation upon which it does business from a simple online sales process to a fully integrated eCommerce website. A perfect tool for Passion 4 to use to communicate with its consumers and to showcase its high-quality affordable products.
At the same time, because great customer service is a high-involvement by-product, we had to make sure that Passion 4 new online store will provide the needed support and reassurance at every touch point.
Phase 1: A scratch-resistant definition of brand elevation!
Elevating a brand requires providing its customers with true value every step of the way. For Passion 4, this meant necessarily this meant creating a whole new design language to spotlight the beauty, innovation and utility of its products. That’s precisely why we decided to hit the ground running by bringing Passion 4 products to our in-house professional studio, and we took high-resolution pictures of the products showing its great sleek design, and how it will help add value to people’s day-to-day activities.
After retouching all the shots, and making all the necessary edits by our Buzlin team, the final pictures were absolutely ready to be used on social media, the new eCommerce website, or even any other purpose Passion 4 would please.
Great photos require great content to go with it!
That’s why we took a further step towards our goal by creating creative customer-oriented content to be distributed across all relevant social media outlets.
Phase 2: Passion 4 was ready for its new online store.
Buzlin developed outstanding imagery for all Passion 4 product lines to further exemplify the brand’s dedication to both elegant form and practical function at affordable prices.
The second phase was the one where we utilize this great content and make it shine on the new eCommerce platform.
While our content team and professional photographers were working on crafting the creative content, our developers were working on building the new online store.
By the time content was done, the eCommerce website was ready to showcase all of the latest & greatest products that Passion 4 could offer its customers.
As every other great eCommerce platform, the dashboard (or as we like to call it back-end) was our playground. We developed a solid dashboard that reflects all of the real-time results and metrics to provide Passion 4 team with a useful supply of information. Data like the most selling items, best performing periods, orders status. Another thing worth mentioning is the fact that our Advanced Order Management (OSM) system made tracking orders & coordinating with the courier company a far-cry from being a burden.
To ensure consistency and maximize efficiency, much of the key messaging, product visuals and technical infrastructure for Passion 4 were repurposed to support the brand with period maintenance to keep things running smoothly.
Passion 4 eCommerce platform was a huge success to us. At Buzlin, we take a big deal of pride in helping brands reach their business goals and connect with their customers while providing superior service.